PUR Cosmetics 100 FOUNDATION SHADES?! I'm Confusion Luv | Jackie Aina

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  • 게시일 2019. 05. 19.
  • What happens when PUR Cosmetics creates a foundation shade range of 100 SHADES?! Will it be gimmicky? Will it be a flop? Let's talk about it!
    P R O D U C T S M E N T I O N E D:
    PUR 4 in 1 Love Your Selfie Foundation bit.ly/2HDnvL9
    Alissa Ashley x MAC Lipstick bit.ly/2VOGPPt
    C O L L A B S
    Too Faced Born This Way Foundation (my shade is Chai) www.toofaced.com/jackie

    C O N N E C T W I T H M E:
    instagram: @jackieaina
    snapchat: jackieaina
    facebook: Jackie Aina
    twitter: @jackieaina

    B U S I N E S S:
    For business inquiries please contact jackie@rare.global

    *Some affiliate links are used, which means I may receive a commission should you decide to click that link and make a purchase. My content is 100% not influenced by brands, PR products received, usage of affiliate links, or brand partnerships.

    Changing the standard of beauty, one tutorial at a time :)
    Phil 4:13
  • 노하우/스타일노하우/스타일

댓글 • 2 311

  • Jackie Aina
    Jackie Aina  개월 전 +4204

    PEEPUL - before commenting about my feedback, PLEAZ watch the video IN FULL. I beg, seriously.
    We saw what happened the last time a beauty brand tried to stunt on us with 60 shades (and how much of a flop that was) OF COURSE people are going to be skeptical of 100 shades! A lot of shades does not mean they are all QUALITY and wearable!!!!

    • onlooker4564
      onlooker4564 25 일 전

      That thing of you chanting your own name....weird....

    • Grace Riccini
      Grace Riccini 27 일 전


  • solis
    solis 14 시간 전

    I love you Jackie. Period. All bad mind & bad attitude kiss her feet. Team Aunt Jackie.

  • jayla bryant
    jayla bryant 일 전 +1

    And that’s exactly what I did. Watched another video 🤣

  • Blu Blaq
    Blu Blaq 일 전

    You are teaching me soooooo much about makeup. ❤

  • Ivy Aiken
    Ivy Aiken 2 일 전

    it kind of upsets me seeing the jump in shade between the tan and dark. like it is kind of extreme. even tho this is quite good with the diversity the entire makeup community needs to step it up. there are a bunch of slightly different and varying shades in the light but in the dark all the shades are very different and there are definitely shades missing in between. it’s really upsetting because i’m someone who is quite fair but i’m just seeing the favouritism and how unbalanced it is. very disappointing with the entire community with how this is really good but still there is so much improvement that is needed

  • artemisia trifone
    artemisia trifone 2 일 전 +1

    honestly everyone gave this foundation an Amazing review, i think the beauty comunity is sleeping on this!!

  • Joy Yi
    Joy Yi 3 일 전 +1

    I don’t think that 100 shades is gimmicky some of us haven’t ever found a perfect shade

  • Skye bouwkamp
    Skye bouwkamp 3 일 전

    People say there’s not enough shades and then they say there’s too many shades. No one will ever gonna be happy with what brands do.

    • Ashley
      Ashley 8 시간 전

      People were happy with Fenty and their foundation range.

    • Jackie Aina
      Jackie Aina  3 일 전 +4

      people don’t watch THE FULL VIDEO before commenting and it shows.
      those of us who are used to being left out are allowed to be skeptical.

  • 1969Vanessa G
    1969Vanessa G 5 일 전

    DG 7 is what Jackie picked. DPG 1 As a correcter. picked. Primer Milk Hydrowater primer.

  • Mollie Schonberger
    Mollie Schonberger 6 일 전

    for those of us ordering online, they have an EXTREMELY extensive shade matcher on their website. I tried it out with several of my foundations and got the same result every time! Way to go, Pur!!

  • doorframepush
    doorframepush 6 일 전

    Teint Idole is over-rated imho. I used to use it, the coverage sucks.

  • Charity Smith
    Charity Smith 8 일 전

    Pls do a video with the fam!

  • McKenzie Jones
    McKenzie Jones 8 일 전

    If you think about every race has their own definition of what is dark for them so it makes sense that their are some colors in the dark category that aren’t dark to you, but they may be dark to people in other cultures who’s used to lighter skin. Does that make sense ?

    • Jackie Aina
      Jackie Aina  8 일 전

      that once again ignores specific demographics of people who ACTUALLY are dark. For example there are some Asian cultures who are just as dark as black people are. If we continuously allow what is the “majority” (white) to set the standard a lot of us will continuously be left out.

  • Ana Allen
    Ana Allen 8 일 전

    wait.. thats it... out of 100 shades thats the darkest? DISPICABLE JACKIE. snd @PURcosmetics 100 fuckin shades means nothing if theres barely any dark shades. white society strikes again competing w each other n not caring b the consumer. ITS NOT AB HOW MANY SHADES U HAVE IN TOTAL ITS AB HOW MANY DARK SHADES THEIR. like jackie said this is a gimmick

  • Super Kay
    Super Kay 9 일 전

    Jackie...did you just hit the whoa? Lmao

  • A Isse
    A Isse 9 일 전

    Thank you for the review. I decided to make a purchase based on your review and used your swatches to pick a shade. The foundation is so great but the brush is just okay. I have been wearing the foundation for 2 weeks and I've been getting so many compliments. When I ask people if they know you everyone is like "of course". I have connected with so many people who also follow you. Thank you Jackie for the swatches and for your honest review. Love from Canada! 💕

  • Victoria Stone
    Victoria Stone 10 일 전

    I love you!

  • Fermin Ortiz Jr
    Fermin Ortiz Jr 10 일 전

    1,000 shades next

  • Jamie Hargrove
    Jamie Hargrove 11 일 전

    Where would you suggest going to get a foundation shade match that would have access to a range of good products.

  • Jamie Hargrove
    Jamie Hargrove 11 일 전

    The mind your childcare comment hit me hard lol

  • LB Lipney-Burger
    LB Lipney-Burger 11 일 전

    Jaaaaackie WHAT foundation brush is that? Dang I want to try it

  • Oblong Polka Dots
    Oblong Polka Dots 11 일 전

    Thank you Jackie for remaining focused and bringing the people what they came for: an honest makeup review. We appreciate the time, effort and insight you put into this review. Keep it up!

  • ren oops
    ren oops 12 일 전

    Your so pretty and funny it not fair you don't even need make up

  • Trice Tyme
    Trice Tyme 12 일 전


  • The Fallen Star
    The Fallen Star 13 일 전 +4

    “Yes my thumbnail is missing”.
    *I deadass thought she meant the video thumbnail*

  • A Jar of Jam
    A Jar of Jam 13 일 전 +1

    This was such a thorough review. Thank you!

  • The Fallen Star
    The Fallen Star 13 일 전

    Sis send me my shade!!!!

  • ahgase kayla
    ahgase kayla 13 일 전 +1

    thanks for such an in depth review! you look amazing

  • nehv78 Sm
    nehv78 Sm 13 일 전

    Your makeup looks good.

  • z a myers
    z a myers 13 일 전

    I might need to go buy that

  • Lexi Hamm
    Lexi Hamm 13 일 전

    only you could complain that 100 shades doesn't fit your standards of the categories... like girl chill you're far from the darkest shade available and there are a variety of undertones... girl you reaching

    • Jackie Aina
      Jackie Aina  13 일 전 +2

      if you don’t have dark skin and you watch my videos you do not get to boss me around about what criticisms are unnecessary. women like me have been excluded from the industry for decades. sit this one out. not everything has to appeal to you, Lexi.

    • Jackie Aina
      Jackie Aina  13 일 전 +2

      I don’t know how you skipped over the part where I actually pointed out the shades are actually diverse and run very dark. how are YOU, someone 10 shades lighter than me, going to tell me, who is actually of dark skin, what I should consider dark enough? who are you in general? because a lot of you think tan is dark and this is why it’s important to have dark skinned black women in the forefront to share THEIR perspectives on what is considered dark enough and what isn’t.

    • Lexi Hamm
      Lexi Hamm 13 일 전

      @Jackie Aina you literally were saying that the shades in "dark" weren't dark... like dude there were still plenty to go through that would be deep enough for you and those deeper than you... it's such an unnecessary criticism

    • Jackie Aina
      Jackie Aina  13 일 전 +1

      what are you even talking about like did you even watch the video...

  • Gwendolyn Solanke
    Gwendolyn Solanke 14 일 전

    I am gonna try this......just because you said I should be able to find my shade and its light weight.

  • Mack Doesn’t
    Mack Doesn’t 14 일 전


  • Super Kay
    Super Kay 14 일 전 +1

    Jackie did you just hit the whoa? 😂😂😂

  • Betty Bane
    Betty Bane 14 일 전

    I’m interested in this

  • Natty L
    Natty L 14 일 전 +4

    Jackie:yes my thumbnail is missing, mind your own business and worry about your childcare
    Me: Tass 😂😂😂😂😂 *cant breathe *

  • Books Boots and Music

    Who else will give the entire video a thumbs up because Jackie made ONE funny comment? 🙋🙋🙋🙋😂

  • The Dodo
    The Dodo 15 일 전

    When creating the dark category I think they should actually consult several mediums, medium deep, medium dark, dark, medium deep, deep dark etc people of color to gauge the amount of shades they need to produce then average how many categories they need cuz tbh it makes no sense sending out products and calling it diverse if you're not including half of the population that you're targeting when creating and gauging various shades. Because I know that there are many of our people out there who are so dark they have to literally contour with black eye shadow because they can't find their shade so yes it is a step but we need more. Because I am certain that the number of tones and shades of ppl of colour out there does not stop at just a few deep shades.

  • Charis Sims
    Charis Sims 15 일 전

    Okay but when I think of olive , I think green ?? Somebody help me out 😭

  • Audriana Tony
    Audriana Tony 15 일 전

    O fawk nooo. Where is the theme song sis!! 😂😂

  • Angie Hoyos
    Angie Hoyos 15 일 전

    Guys i just started my youtube chanel from zero, would appreciate some love ❤️

  • IndiaJL
    IndiaJL 15 일 전


  • Aida G
    Aida G 15 일 전

    It feels like ester lauder double wear

  • Nadia Nanette
    Nadia Nanette 15 일 전

    This girl is good. Lol. Jackie Jackie Jackie. Jackie Jackie

  • Mary Macfadzen
    Mary Macfadzen 16 일 전

    It looks like that shade matches you perfectly!

  • Nikki Raynor
    Nikki Raynor 16 일 전

    does anyone know what lashes she’s wearing? 🙏🏻

  • kilyssah
    kilyssah 16 일 전

    Their website is helpful too with finding your shade.

  • Beatrice2 2
    Beatrice2 2 16 일 전

    Contacted PUR and they said Ulta decided on the number of shades they would have in the store and which ones, not PUR

  • Andrea Guerrero
    Andrea Guerrero 16 일 전 +21

    Jacki the real MVP tho, suggesting tester bundles for us to find our match in this collection! I'd buy several of those bundles.

  • Boi I think not
    Boi I think not 16 일 전 +6

    No one at all:


  • kldruh
    kldruh 16 일 전

    AUNTY JACKIEEE could u make a video of urself fasting for 12 hours like us muslims?

  • Amoy Hong Ping
    Amoy Hong Ping 16 일 전

    I would love to have this collection because i have no idea what is my shade or undertone. And a lot of cosmetic stores by me doesn't have a lot of variety

  • alwayzjello
    alwayzjello 16 일 전

    Where can I buy the minis?

  • alwayzjello
    alwayzjello 16 일 전

    I consider myself in the light to medium category in most foundations, so I was surprised to be in the tan category for this one.

  • cherrypie37
    cherrypie37 16 일 전

    During the summer I am about your complexion, living in Germany is interesting on finding shades. But when your African hair braider call you light in July. There are a lot of shades darker than you.

  • Sunset Gao
    Sunset Gao 16 일 전

    She looks like she isn’t even wearing foundation! Wowowowow

  • MelonMonay95
    MelonMonay95 17 일 전

    I have hope that with 100 shades undertones will be easier for all of us and everyone should have that near perfect match without second guessing or having to mix or manipulate to “make it work” and they look so moisturizing and smooth 😍

  • Kennedy Montanye
    Kennedy Montanye 17 일 전

    Pores? WHERE?!?!

  • Courtney Bracey
    Courtney Bracey 17 일 전 +37

    “No pores found...error 404” 💀. Loved this review!

  • Eva Marva
    Eva Marva 17 일 전 +9

    "100 shades of what SIS? Who is YOU shading? YOURSELF!!??" *Jackie STAPPIT 😭😭💀💀!!* Kite m' viv souple (let me live, please) 😩!!!

  • Maraviar McCoy
    Maraviar McCoy 17 일 전

    Pretty foundation and I also have dry and oily combination skin. It's like for the dark shades it's to light and thanks for sharing your information.

  • jdeang817
    jdeang817 17 일 전

    I bought the pressed powder for my daughter last night, it looks amazing on her!

    SANDRA DUDLEY 17 일 전

    Your skin looks beautiful. Even before the foundation!! Gurlllllllll. Love this video. You made me want this foundation even tho I don’t wear full coverage lol

  • Justine Deruyck
    Justine Deruyck 17 일 전

    I wonder if the lighter shades in the categories are supposed to be possible concealor shades for the foundation shades in the category.

  • Ashley Marie
    Ashley Marie 17 일 전

    i love that you upload so much 💙 i never get tired of hearing you & laughing at how silly you are 💙💙 love you auntie jackie 🥰

  • doombuggy123
    doombuggy123 17 일 전 +3

    Shoooooooot, that foundation made your skin look FLAWLESS

  • AngelsHikari
    AngelsHikari 17 일 전

    Cool heading there now!

  • Monica Williams
    Monica Williams 18 일 전

    Jackie is the female version of Kevin Hart. She makes me laugh so hard! Love ya girl!

  • my dost
    my dost 18 일 전

    Does... does she not realise that because something is light on her doesn't mean it's automatically light... like gurl if someone who was deeper then you put on YOUR foundation match it would look white on them.

    The shade range was bomb and FOR EVERYONE and ya'll still find a way to put down a brand that's so clearly trying...

  • Aza Briand
    Aza Briand 18 일 전 +6

    Maybe it’s just on camera but DG6 looks exactly like your skin ❤️

  • Laporsche La Belle
    Laporsche La Belle 18 일 전

    I got so many goosebumps thinking about how much she changed the makeup world for us brown skin gals omg I’m shook

  • Catherine Martinez
    Catherine Martinez 18 일 전

    Keep killing it I love your reviews! This is Cat I met you at the elfbeautysquad event in NYC! I hope all is well and remember how you said keep pushing with my ASL? I’m still doing that 🔥🙌🏼❤️

  • Sabrina Mitchell
    Sabrina Mitchell 18 일 전 +3

    That's a generous pump, i do love me a generous pump....
    Me too sis, me too

    • MUMT Kayla
      MUMT Kayla 13 일 전 +1

      Sabrina Mitchell girl 👏🏻 I just choked on my Reese’s puffs!

  • Gwen's World
    Gwen's World 18 일 전

    Can you do a video about shade matching to your sisters and cousins?

  • Heather Monroe
    Heather Monroe 18 일 전

    Jackie you look so beautiful!!

  • Isaiah Jerome
    Isaiah Jerome 19 일 전


  • Krys_tal
    Krys_tal 19 일 전

    Sadly the ulta's in my area do not carry the deeper shades, surprise, surprise.

  • Classy Lady
    Classy Lady 19 일 전

    That's a pretty foundation on you girl!

  • Briante Epps
    Briante Epps 19 일 전

    Yes!! I'm glad that this foundation worked for you and wore so beautifully. Looks like PUR really came out the gate SWINGING 🙌❤

    GRACE KALE-LEE 19 일 전

    I don’t even wear foundation anymore, but I NEED this! It’s soooo glowy.

  • Jordan Fincher
    Jordan Fincher 20 일 전


  • Ruru Home
    Ruru Home 20 일 전 +7

    No pores found... error 404!! 🤣🤣🤣🤣

  • Nicole Rocamora
    Nicole Rocamora 20 일 전 +3

    Ok so now I have to immediately buy the milk primer AND this foundation. Thanks Jackie

  • Alejandra Garcia
    Alejandra Garcia 20 일 전

    Love watching you, always making me laugh!😂❤️

  • Halie Knowles
    Halie Knowles 20 일 전

    Hey @jackieaina I think your Instagram was hacked bc for some reason I’m blocked. Would love it if you could reach out so I could continue supporting you on all your platforms❤️

  • Ashley Smith !
    Ashley Smith ! 20 일 전 +3

    OK ! So am I the only person digging this calm black look or whatever 😁

  • Jai Fierce
    Jai Fierce 20 일 전

    I swear I freaking love herrrrr! 😂💀

  • Tatyanna Aaliyah
    Tatyanna Aaliyah 20 일 전

    Auntie just start your own cosmetic line pleaseeeeeee!!!! 😩😩😩😩

  • Mrudula Akkinepally
    Mrudula Akkinepally 20 일 전

    Love the content! But please do an updated best concealer video!!! Thank youuuu

  • Sugru Y
    Sugru Y 20 일 전

    Jackie is basically the iiSuperwomanii of the beaut community

  • K H
    K H 21 일 전

    You seem angry in this video....

  • Jalah Davis
    Jalah Davis 21 일 전

    So how do you get the full box

  • Lizzeth Morales
    Lizzeth Morales 21 일 전 +8

    I really wanna go get this now. Look what u made me do! Making me wanna spend money! I'm supposed to be saving!! Lol. Love you gurrllllll!!!!

  • Maxi Edwards
    Maxi Edwards 21 일 전

    I love the way you support other influencers of color. Nyman actually shouted you out on one of her last videos as well. Kudos ladies. I love it!

  • Briana Hanks
    Briana Hanks 21 일 전

    I'm LIVING for this eye look and the foundation is truly flawless based on your and Alissa's video

  • Miz Honey
    Miz Honey 21 일 전

    Imagine my surprise to realize I was “dark” in makeup. Up until the last couple years even being medium by black standards my shade has been one of the last shades in the line or I’m forced to mix the jump between two shades just left me out completely

  • Malene von-Ahnen
    Malene von-Ahnen 21 일 전

    Buuut whyyy is it soo hard to make deep deep dark foundations?? I dont get it...Is there some ingredient thats expensive or? Not enough help in the lab? I mean Nyma's skincolor +++ needs bronzer, contour and foundations...fair foundations are all over, we dont need more fair foundation options!!

  • AngelaMUA
    AngelaMUA 21 일 전

    "Calmfully" 🤣🤣🤣

  • Isabel Manahl
    Isabel Manahl 21 일 전

    “Y’all got the secret sauce we need to talk”😂😂

    ASHLYN 21 일 전

    Am I the only one who has pale ass skin but I still watch Jackie bc she has such a great personality and it’s interesting to see how foundations look on other skin tones.